Paragon Promotions | Excellence In Fundraising since 1989 | About
Since 1989, Paragon Promotions has safely conducted over 20,000 fundraising programs involving over one million students.
Paragon, Promotions, Evansville, Indiana
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Family-owned and operated since 1989.

Since 1989, Paragon Promotions has safely conducted fundraising programs in Indiana, Illinois, Kentucky, and Tennessee. Each year, these programs bring in millions of dollars of revenue for these schools and organizations.

Our product sales programs have proven consistently to be the most effective and financially rewarding fundraising option for our customers. At Paragon, we strive to help schools and organizations raise optimal dollars while providing the unmatched services that set us apart from other fundraising organizations.

Simply put, our programs are easy. From motivating and educating the students at the Kick-Off Assembly to counting your proceeds for you on Money Day, your partnership with Paragon will be enjoyable from start to finish – we promise!

Meet the Paragon Family

Our secret is our people.


Tom graduated from Bradley University with a Bachelor of Science from the College of Business with a major in marketing. After spending five years with Sun Oil Company as a Petroleum Landman, Tom came back to Evansville to marry his wife Diane Reitz. He then began his career in Product Fundraising with Promar, Inc. as a Sale Representative and was there for 3 years. In 1989, Tom and Diane founded Paragon Promotions, Inc., using their living room as their first “warehouse space.” Tom and Diane have 3 children, Patrick, Lainie, and Sarah. Each have contributed to the growth and success of Paragon from an early age and continue to do so.


Diane and her husband, Tom, are the founders of Paragon Promotions. Since the company’s inception in 1989, Diane has served as the Chief Financial Officer and guided the company to a ten-fold sales increase. She has seen her company grow from 6 to 130 full and part-time local employees. Diane has six sisters, and all helped Paragon get its start. Three of them, Martha Reitz Steckler, Chris McNeely, and Kathy Reitz, continue to actively work in the business. Tom and Diane have three children, Patrick, Lainie, and Sarah. Each of them contribute to the family business.

General Manager

Adrienne has been employed by Paragon Promotions since 2014, but grew up in the Paragon family. When she was in kindergarten, her mother, Kathy Wuertz, was the first employee hired by Tom and Diane Stone as their new fundraising business started to grow. Adrienne graduated from Butler University in 2004 with a Bachelor of Science from the College of Business with a major in Finance. While in school she was a proud member of the Bulldog Cheerleading Squad. Post-graduation, she worked for 6 ½ years as a Cost Accountant for a local industrial contractor. Later she joined SS&C Technologies where she was a Fund Accountant for Private Equity Clients. She left in 2014 to have her first child, Charlotte. She joined Paragon later that year and was recently named as the Company’s General Manager.

V.P. of Sales

Martha has been employed by Paragon Promotions since 1996, and before that time she also helped her sister and brother-in-law, Diane and Tom Stone, tally order forms and pack product for Paragon fundraisers.  Martha graduated from Indiana State University with an Associates Degree in Business in 1976.  She worked for Bristol-Meyers Squibb for 19 years as a coordinator in the Marketing Services Department.  It was a natural transition to work as an outside sales representative for Paragon, and in 2005 she was promoted to Vice President of Sales.  She married for the first time at age 57 to Allen Steckler and continues to enjoy her sales job at Paragon Promotions.

Project Consultant

Chris Reitz McNeely has been working for Paragon Promotions since 2007, serving Indianapolis and Central Indiana Schools. Previously, Chris worked at The Children’s Museum of Indianapolis for 12 years and for the March of Dimes in fundraising for 6 years. Chris’s love of children and fundraising experience is a great fit for her work as a Project Consultant at Paragon Promotions. Chris is originally from Evansville, IN, where Paragon Promotions is based. She earned her B.S. in Marketing from Ball State University. She has lived in the Indianapolis area for over 27 years. She enjoys working together with school staff and parent organizations to help them reach their fundraising goals.   Her enthusiastic kickoff presentations motivate students to participate in their school fundraiser.

Project Consultant

Amy Lawhon comes to Paragon with 20 years of experience in advertising, outside sales, marketing and management in Southern Indiana and Western Kentucky. Amy served as the branch manager at Lifetouch National School Studios for 5 ½ years. She is passionate about working with schools to attain their fundraising goals. “Nothing thrills me more than watching kids set goals and achieve them. The confidence that they gain in seeing a project through is like no other.  I’m proud to work for such a world class organization such as Paragon Promotions.” Amy received her Bachelors of Science in Elementary Education from the University of Southern Indiana in 1996. In her personal life, she is active in her son’s sports and extracurricular activities. Also, Amy is involved in several animal rescue organizations.

Together…We CAN make things happen!

Contact us to get your fundraising started right away. Your partnership with Paragon
will be enjoyable from start to finish – we promise!


•  At Paragon we are dedicated to the safety of our children.

•  During every kick-off program, we have emphasized and will continue to emphasize the issue of safety.

•  Students are guided to take orders from people that they know (relatives, family friends, associates at Mom and Dad’s workplaces, friends at church, etc.)

•  The students are then reminded not to go out selling door-to-door, especially to a stranger’s house.

•  These same principles are spelled out in the Parent Letter that is attached to each child’s brochure(s).

•  Because of our emphasis on children’s safety, many schools that are under board policy for no door-to-door sales, are still able to conduct product fundraisers very effectively.